Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore dolore magna aliqua enim ad minim veniam quis nostrum exercitationem ullam sometimes the biggest challenge for a charity is getting the general public

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The desire to make a difference

If you are reading this, you probably know that you’d like to make a difference. But many of us are unaware of our extraordinary power to do so.

The philosopher Peter Singer’s now famous “drowning child” thought experiment gets at this disconnect between desire and action: Imagine you are walking by a pond on your way to work or school, and you see a drowning child. You can jump in and rescue the child, but you would ruin your clothes in the process. Do you save the child?

“I was looking for a trustworthy partner that shared my same standards in terms of quality.”

Effective giving

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We’ve now covered the desire to make a difference. Let’s discuss the second part of the equation: the foresight to think carefully about it.

While we’re used to applying rigorous analysis to decisions like where to invest, whether to buy or rent, or which brand of appliance to purchase, charitable giving often gets lumped into a vague “hope this is doing something!” bucket.

Systemic change: a culture of giving

To see how this could play out, let’s return to the pond with the drowning child, and the numerous people who are just walking by. This time, though, when you jump in and take the child out, one of these passersby sees you do it. And they realize they can do it too.

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